Category Articles

You keep writing.

They keep ignoring.

Welcome to The Castle.

At the top of a winding, booby-trapped staircase sits your reader—busy, distracted, skeptical. Armed with a drawbridge lever and a “not today” attitude.

Most writing never makes it past the moat.

Why? Because we assume attention is automatic.

You might think an email course (aka EEC—educational email course) is only for coaches or product people. But if you're a writer, creator, or solo builder trying to grow an audience or connect more deeply with readers, this might be the most overlooked, low-friction, high-impact format you’re not using.